Companies struggle to find the perfect content marketing strategy that fits their needs and budgets. But, with some creativity, you can come up with a captivating story for your company that will position it as an industry leader in its market niche.
Content marketing is a powerful way to establish yourself as an expert in your field. These 8 case studies are examples of how companies have used content marketing to take their company out of the unknown. Read more in detail here: content marketing case studies 2021.
You’ll need a content marketing strategy if you want to expand your brand. Why?
A defined marketing plan is used by 78% of organizations that generate successful content.
That said, providing content is pointless if it doesn’t assist you reach your marketing objectives. Instead, you’ll need to learn how to spot quality material.
Allow me to guide you through eight terrific content marketing examples you can learn from to assist guarantee your business doesn’t fade into the background.
What Is Content Marketing and How Does It Work?
Material marketing is the creation and distribution of content with a commercial goal in mind, such as boosting website traffic, raising brand recognition, or persuading people to purchase your items.
According to a recent study of expert content marketers, the following:
- Content marketing is successful for branding, according to 88 percent of content marketers.
- Content marketing is successful in building brand trust, according to 88 percent of marketers.
- According to 80% of respondents, content marketing helps educate consumers.
- Content marketing is beneficial for lead creation, according to 72 percent of respondents.
Other successful applications of content marketing, according to study respondents, include driving audiences to events, developing loyalty with current consumers, assisting with the introduction of a new product, and growing subscription lists.
Podcasts, eBooks, infographics, and blog entries are all examples of “content.” In other words, whether it’s a type of media aimed at attracting and influencing an audience.
How do you determine what constitutes “excellent” content? Examining genuine content marketing strategy examples is one of the finest methods to understand content marketing.
Content marketing is broken out in great depth in my step-by-step approach.
Examples of Content Marketing
While each of these content marketing examples is different, they all have one thing in common: a clear goal.
As you go through these examples, keep it in mind to have a better understanding of how to generate effective content.
Here are some fantastic content marketing plan examples without further ado.
1. MoonPie: The Voice of the Brand
It’s all about sticking out in the crowd when it comes to content marketing. Creating a distinctive brand voice is one approach to achieve this.
Why is it important to have a voice?
According to Sprout Social’s study, 33 percent of consumers believe that an unique personality helps a firm stand out on social media, and 46 percent like companies that interact their followers, so it’s worth a try.
MoonPie’s Twitter account is an excellent example of content marketing. Not only does each Tweet have a clear purpose, but the brand maintains a consistently lighthearted tone to promote interaction:
Here’s another illustration. Rather of just publishing a product link, the social media manager uses a unique tone to appeal to followers:
What is the takeaway here? Refine the tone of your brand. Here’s how to do it.
- Review your company’s mission statement. Your tone should be consistent with your company’s ideals, so make sure you know what you stand for.
- Investigate the demographics of your target market. What do you think your target market is searching for? What is it that they are concerned about? Use the answers to help you fine-tune your tone.
- Take a peek at some of your most popular pieces. Figure out what works and then do it again. Create additional material stressing this value, for example, if your most effective content focuses on, say, your company’s eco-friendliness.
2. Gymshark: Ad Campaign in Video
Making video content is another approach to set yourself apart from your competitors: Marketers estimate that videos help businesses boost sales by 81 percent. Let’s take a look at a terrific example of content marketing from Gymshark.
Gymshark wants to spread the notion that exercise brings people together. They did it by encouraging inclusion, diversity, and overcoming hurdles via the “United We Sweat” campaign. In addition, they created promotional pictures to go along with the campaign:
The material is effective because it conveys the brand’s primary message: fitness brings people together. “United We Sweat” is a simple and memorable phrase that helps.
What can you take out from this example? First, consider what distinguishes your brand. If you need a reminder, go through your mission statement and target market again.
Then think about your campaign’s objectives. Gymshark wants to break out from its image with super-fit athletes and demonstrate why it is a global fitness brand instead. It makes logical to combine the words “unified” with “sweat.”
Last but not least, make things basic. Less is typically more when it comes to slogans and taglines.
Do you need some more motivation? I show you how to create company slogans in other places.
3. Nadaré Co.: Content that Goes Viral
Viral content increases your brand’s exposure, conveys your message, and creates more visitors, so it’s a good objective.
As an example of a good content marketing plan in action, I’ll offer content marketing examples from Nadaré Co, a jewelry firm.
To promote the brand’s unique waterproof jewelry, Nadaré Co’s creator started creating TikTok marketing material. She currently has over 91,000 followers, 1.3 million TikTok “likes,” and thousands of people watch her videos every day!
What was the key to attaining this content marketing strategy example?
Post valuable, highly targeted videos that amuse, answer questions, and solve issues for your visitors. For example, here’s a video on how to determine your ring size so that clients may purchase the precise ring size that will suit them:
A video promoting the jewelry’s waterproof capabilities and international delivery is also available:
This is what we can learn from this example of a content marketing approach.
- Keep your films brief and interesting.
- In each video, emphasize what makes your company unique.
- Use relevant hashtags to increase the exposure and reach of your content.
4. Long-form Content using Ridester
Long-form blogs are essential in any content marketing plan if you want to educate your audience.
According to research, longer, more thorough blogs outrank shorter, less comprehensive blogs, and the average first-page Google search result contains over 1,400 words.
To put it another way, long-form material is valuable, and Ridester offers some excellent content marketing examples.
Ridester focused generating long-form content to address the concerns that people care about after losing a considerable quantity of traffic.
Ridester, for example, lays out specific strategies for generating more money as an Uber Eats driver in one blog article. There’s no filler; it’s thorough yet concise:
Ridester noticed a 487 percent boost in organic traffic and increased their search results for 16 search terms after redesigning its long-form content. Isn’t it cool? Here’s how you can follow in their footsteps.
- To begin, utilize search engines like Quora and Reddit to figure out what your audience cares about and what questions they’re asking.
- Then, to locate the relevant keywords to target in your article, use Ubersuggest.
- Investigate your competitors. What are the holes in the content? What are the questions they haven’t been able to answer? Complete your research using the answers to these questions.
Influencer Marketing Using Cricut
Influencer marketing may be a very successful method depending on your target demographic. Cricut, a maker of DIY crafts, exemplifies why.
Cricut partnered with actress Zooey Deschanel from “New Girl” to market its goods. Cricut’s content is brought to life by Deschanel, a real-life crafts enthusiast:
Videos are a terrific way to bring your product to life and establish audience confidence in your company, as we experienced with Nadaré Co. Now, here are some pointers for incorporating influencers into any content marketing campaign.
- Determine what you want assistance with and how an influencer may assist you in achieving it.
- Check to see whether your influencer is a good fit for your business. Deschanel, for example, is ideal for Cricut since she is a true crafts fanatic.
- Choose campaign-specific hashtags for the influencer to promote your items to increase interaction.
Influencers may be discovered through social media keyword searches and influencer markets.
Storiarts: User-Generated Content (Storiarts)
User-generated content (UGC) is evidence that your goods are effective. You aren’t paying a marketing firm to create commercials or promote a product. Instead, you’re relying on delighted consumers to advocate for your goods. As a result, consumers are 2.4 times more likely to consider user-generated material to be more legitimate than sponsored content.
This is something that Storiarts excels at. Storiarts used Instagram to achieve two objectives:
- Sales of its literary-themed items are increasing.
- Emphasizing the company’s commitment to eradicating illiteracy.
Users may use the hashtag #committolit: to share photos of themselves using Storiarts items.
How did Storiarts do with this campaign?
They’ve gone from a little Etsy shop to a well-known company with over 82,000 followers on Instagram.
Want to get the most out of UGC? Here’s how to do it.
- On social media, create a specific hashtag. Keep it brief and sweet.
- Encourage involvement by engaging with consumers who use the hashtag.
- To raise your company’s visibility, choose a campaign that promotes your brand’s objective.
Have a goal in mind, such as eliminating illiteracy? Make a big deal out of it!
7. Fire & Ice: Product Videos
Want to show off what makes your items so special? High-quality product videos are often used in successful content marketing examples.
You’re not alone in using videos as a content marketing approach. According to the findings of a recent Content Marketing Institute poll, 69 percent of marketers have raised their video expenditure for 2022.
Videos should demonstrate how your goods work and, ideally, answer any queries your target audience may have about your services.
Fire & Ice made a video explaining how their air conditioner repair service works.
The video explains what clients can anticipate from their service and how much it costs in only a few minutes. Most significantly, it features a clear call to action (CTA) (how customers can book an appointment.)
The following are some insights from this content marketing strategy example:
- Learn what your consumers desire by doing market research.
- Consider converting existing material to video.
- Break up your videos into parts so that viewers may skip to the segment that is most relevant to their search.
- Always include a clear call to action at the conclusion of your message, as well as your contact information.
Web Content: Vienna Beef, No. 8
We’re going to speak about initial impressions in our final content marketing strategy example.
Why? Because first impressions are so important.
In fact, 94 percent of customers choose whether or not to visit a website based on its appearance. In other words, you want to make a good first impression on visitors to your website.
Vienna Beef, a Chicago-style hot dog producer, is well aware of this. Following a website revamp with the help of a digital marketing firm, they were able to:
- quadrupled the number of visitors to their website
- less abandoned shopping carts
- increased revenue
The home page may be found here. It’s designed to encourage purchases without being overbearing. It’s also lively and interesting, with obvious linkages to product pages:
Links to hot dog stands and local stockists may be found by scrolling down:
When it comes to content marketing, it’s easy to neglect website design, yet online text and design are among your most crucial assets.
What’s my recommendation? Make a list of objectives. Vienna Beef understood precisely what they wanted out of their redesign, which is why they were able to pull it off so well.
Then you should engage a web designer. Effective website design is an art, and it’s well worth the cost if you’re serious about content marketing and conversion.
Finally, do A/B testing to determine which design components are most effective. My A/B testing guide could be useful to you.
Frequently Asked Questions in Content Marketing
What Is Content Marketing and How Does It Work?
Material marketing is providing valuable and interesting content for a variety of platforms in order to develop your brand organically, enhance exposure, and increase sales.
How do you spot an excellent content marketing example?
All excellent content, whether it’s an instructive blog article or an eye-catching image, has a purpose. It conveys a narrative and supports the brand identity of a corporation. A business can connect with its audience with great content marketing, so look for authenticity, professionalism, and compelling message with a clear CTA or intended outcome.
How can you spot a bad example of content marketing?
It’s simple to detect once more. Simply search for confusing message, awkward or “keyword filled” writing, and material with no clear call to action or goal. Poorly timed marketing strategies that are unresponsive to current events are also doomed to fail.
How can I get the most out of examples of content marketing strategies?
Use your intuition. Investigate what you believe works (or doesn’t) and why. Consider how you might use ideas like engaging graphic components and powerful brand message to your marketing efforts if you’re impressed by a content marketing example.
Conclusion: Examples of Content Marketing
If you want to expand your company and increase brand awareness, you’ll need a content marketing plan.
Examine successful samples to see what works and how you may apply those strategies to your own material.
Remember to keep track of your critical KPIs so you can understand what’s working… and repair what isn’t working.
Are you having trouble creating the proper content to meet your objectives? Check out my consulting services to see how I can help you achieve your goals.
Have you come across any more fantastic instances of content marketing? What did you take away from it?
- Unlock large volumes of SEO traffic using SEO. Take a look at the outcomes.
- Content Marketing – Our team develops incredible content that is shared, linked to, and drives traffic.
- Paid Media – successful paid solutions with a measurable return on investment.
The “best marketing examples” is a blog post that showcases 8 brilliant content marketing examples to take your company out of the unknown. This article will provide you with some great ideas and inspiration for how to market your business better.
Related Tags
- best content marketing examples
- content marketing campaigns
- social media content marketing examples
- content marketing examples 2020
- best content marketing brands 2020
