The idea of creating a website with few pages is quite popular among beginners, but the truth is that it doesn’t work. It’s important to have many pages with different content on your site so people can find what they are looking for quickly.
The white hat vs black hat seo is a question that has been asked for years. It is a debate that will never be fully answered, but it is important to know the differences between them and how they can affect your website.
John Mueller of Google responded to a question on producing keyword-targeted content. The issue was whether to create fewer but more powerful sites that target the primary keyword and related keywords, or whether to separate the associated keywords into their own web pages.
In some ways, the issue is actually about how to plan content production around keywords and related keywords.
Concerns Regarding Content Strategy
Clarification on the Meaning of Transactional Intent
The individual who posed the inquiry mentioned a single-word term (smartphones) that had “transactional intent.”
These wide terms, in general, do not have a transactional purpose.
These keywords come under the category of commercial inquiry intent, when someone is looking for reviews or models, for example.
When someone is ready to purchase, they utilize lengthier keyword phrases to express their desire to buy, which is known as transactional intent.
John Mueller Discussing Content Strategy in a Screenshot
Is it better to write fewer, stronger articles or many articles?
The issue is whether all of the related keywords should be included in an article targeting the one primary keyword, or whether those other keywords should be separated and targeted separately.
Advertisement
Continue reading below for more information.
This is the issue:
“I’d want to ask you a question regarding the ecommerce website… We generate material based on Google’s autocomplete keyword recommendations to add extra information around a single primary subject.
For example, the primary subject or transactional purpose is smartphones, and we’ll produce tech-related content, such as blog articles, around the smartphone.
Is it really necessary to produce distinct content or separate keywords around one subject, or can we simply combine all of our keywords into one purpose and optimize all of our content around it?”
Your strategy influences your content strategy.
John Mueller’s response was as follows:
“You can do it either way; I believe it is more of a strategic choice.
In general, you’re balancing the creation of pages that are specialized to particular subjects with the creation of pages that are more broad but have fewer pages. So you’re trying to strike a balance between having a lot of pages and having a lot of pages.
And if you just have a few pages, those few pages are usually a little bit stronger.
When you have a lot of pages, the value seems to be spread out a little more.
So, if there are some subjects where competition is fiercer, you’ll want to have extremely powerful pages, which means fewer pages.
If you’re targeting regions where competition isn’t as fierce, having more pages may be sufficient.
So that’s the sort of balance you’d want to strike there.
If you’re just getting started, having fewer pages is usually a good idea so you can focus on becoming as powerful as possible in that area.
Then, when you realize that we’re doing a great job here, you may break off separate pages for more specialized topics.”
Advertisement
Continue reading below for more information.
How to Get Google to Prioritize Your Important Content
The individual who asked the inquiry followed up with another, this time asking how he can have Google prioritize their most essential information with transactional intent if he produces all of this material.
John Mueller responded as follows:
“You can’t offer them any special treatment, but you can assist with internal connections.
So you can really emphasize the pages you want to be featured more on your website and make sure they’re well-linked internally.
And maybe make sure that the sites you don’t think as essential aren’t as well-linked internally.
… Internal linking is often thought of as the essential pages being linked from your home page, and the less important sites being connected from a category or subcategory page, or something similar.
So that when we look at your site, we notice that the home page is extremely essential, and that the home page leads to these five pages, which are nearly as significant as the home page, and then the value is distributed out from there.
And that’s one way you may assist us in determining which pages are most essential to you.
That doesn’t imply we’ll always do so. But it’s an effective method of disseminating that sort of information.”
How to Choose the Best Google Content Strategy
The individual who asks the inquiry has a valid motive for doing so. Many publishers have a conversion-focused website and a less conversion-focused page that may lead visitors back to the conversion-focused page.
However, things may go wrong, and Google may begin to favor the less essential page.
Internal linking patterns, as John Mueller said, are one method to tell Google which page is more essential.
If external connections to those essential sites are difficult to come by, the less important pages may function as link magnets, attracting links to themselves and then linking back to the crucial pages. Internal linking will continue to refer to the essential page in support of it in this manner.
So, choosing whether to create a few large, powerful sites or a slew of smaller, weaker pages is more nuanced than keyword targeting. In terms of connections, the “least important” subjects are sometimes the most popular.
Advertisement
Continue reading below for more information.
Another key point John emphasizes is that when a site is just starting out, it’s best to concentrate on creating better pages that can be marketed more readily, and then expand the site to the next level after it’s established.
As Mueller recommended:
“If you’re just getting started, having fewer pages is usually a good idea so you can focus on that subject as much as possible.
Then, when you realize that we’re doing a great job here, you may break off separate pages for more specialized topics.”
This is a strategy in which some content sites start out with a single subject and then expand out to related areas after they’ve established themselves. It’s like concentrating on smartphones first, then spreading out to conquer smartphone accessories, or conquering territory and building an empire.
Citation
When it comes to keyword targeting, how can you strike the right balance between publishing more or fewer pages?
At the 16:52 minute mark, John Mueller responds to the question.
Advertisement
Continue reading below for more information.
What is black hat seo? is a question that has been asked by many. Black hat SEO refers to unethical methods of getting a website higher in the search engine rankings. Reference: what is black hat seo.
Related Tags
- core algorithm update
- google algorithm update 2020
- what is white hat seo
- grey hat seo
- google algorithm update may 2020
