The “Deals” section has long been an intuitively understood facet of Google’s search engine. After all, many users are looking for the best deals in order to save money when shopping online or find coupons that can be applied at checkout. However, recent changes have made it much easier for consumers – even those not using the “Deals” tab – to see what they’re seeking without having to switch tabs entirely.
Google has recently added a new feature to its search engine that will allow users to find deals more easily. This is a great way for consumers to get the best deals on their favorite products. Read more in detail here: how can google improve its search engine.
When consumers search for discounts, Google now displays a different set of search results.
Searches for “deals” and “Black Friday” on Google Shopping will bring up a specialized feed of reduced items.
Furthermore, without a special query, the new feed may be viewed at any time from the Shopping page.
All goods having a “deals” badge in Google Shopping are eligible to display in the stream.
With this upgrade, Google is introducing additional options for businesses to track deal performance, as well as new Shopify and WooCommerce connectors.
Here’s additional information on the current changes to Google Search and Shopping.
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Deals on Google Shopping in the Search Results
November 2021, screenshot from support.google.com/google-ads.
November 2021, screenshot from support.google.com/google-ads.By attaching a discounts tag to qualified items, merchants may target bargain-hunting customers.
In Google Merchant Center’s product tab, you can see which of your goods are eligible for a discounts badge.
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Promotions, promotions, and price reductions are all appropriate for inclusion in the new feed.
According to Google, it will pick which goods to promote based on “the attractiveness of the offer and the discount.”
It doesn’t seem that you can slash the price of a high-priced item by $5 and put a deals label on it and expect to receive any attention.
Google wants to emphasize significant discounts and price reductions that provide genuine value to consumers.
Deal Performance Is Measurable
Merchants may monitor the success of items using a deals badge in Google Merchant Center’s redesigned dashboard.
Impressions, clicks, and click-through rate are used to measure performance.
November 2021, screenshot from support.google.com/google-ads.
Promotion type, product, brand, and category may all be used to segment data.
Merchants can quickly determine their top-performing promotions, the sorts of offers that drive the most conversions, and the categories that perform best while on-sale using this data.
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Shopify and WooCommerce integration
Retailers that use Shopify or WooCommerce may now display their current promotions across Google’s surfaces.
Businesses utilizing Shopify’s Google channel and WooCommerce’s Google Listings and Ads will be able to advertise bargains inside Google Search and the Shopping tab when the upgrade is released next month.
From their shop dashboard, they may sync new and current promotions with items displayed on Google.
Google Ads Help is the source of this information.
HB Photo/Shutterstock/Featured Image
Google has enhanced the search results for “deals” queries. This is a new feature that will allow users to see more relevant and useful information in their Google search results. Reference: google shopping kpis.
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