A new integrated solution for Google AdWords and Search Ads 360 has been released. This provides advertisers with an easier way to manage their PPC campaigns in a single platform while also improving the return on ad spend by more than 45%.
Google Analytics 360 is a new integration for GA4 and Search Ads 360. This will allow users to track conversions from their search ads. Read more in detail here: google analytics.
With Universal Analytics being phased down in July 2023, Google has announced a new Google Analytics 4 and Search Ads 360 connection. This interface allows the two systems to share essential and required data.
Check out these tips and advantages of connecting with Google Analytics 4 if you use Search Ads 360.
What Are Some Of The Advantages Of Integration?
There are a number of advantages to combining these two data sources and accounts:
- Conversions from Analytics 4 have been transferred to Search Ads 360.
- Cost and campaign data from Search Ads 360 have been loaded into Analytics 4.
- In Search Ads 360, you may see analytics 4 app and site engagement data.
These advantages are similar to those gained by integrating Universal Analytics and Search Ads 360 before.
Getting the Most Out of Cross-Channel Reporting
The ability to report on cross-channel data is one of the key advantages of combining Search Ads 360 and Google Analytics 4. In these reports, you’ll be able to see cross-channel attribution for search ads:
- Comparison of Models
- Path of Conversion
Screenshot courtesy of the author, March 2022.
You’ll be able to see user, session, and conversion analytics from a variety of angles, including:
- Source/medium
- Campaign
- Channel
The Acquisition report contains information on cross-channel acquisition.
How Do You Make A Link Integration?
To integrate the two platforms, you must be an Editor of Google Analytics 4 and an Admin of your Search Ads 360 account.
To get started, navigate to your Google Analytics account’s “Admin” area. The link choices may be found under the “Property” column from there.
- Property >> Product Links >> Search Ads 360
When connecting the two platforms, there are a few things to bear in mind.
- By default, “Enable Auto-tagging” is enabled. When connecting, there is no option to modify this setting.
- Continue to use the “Enable Campaign Attribution” option. This makes it possible to export conversions to Search Ads 360.
What Is The Best Way To Export Conversions?
You must activate the option while building the integration connection in order to export Analytics 4 conversions. Simply choose the “Enable Campaign Attribution” option from the Property menu.
Any conversion that implements the cross-channel last click attribution methodology is eligible for exporting.
Summary
You don’t want to throw away crucial conversion reporting. You’ll be able to more properly correlate marketing activities to your entire company strategy by linking the two platforms. If you’re presently sharing conversions from Universal Analytics or importing campaign data to those properties, the connection will be useful.
Google Analytics Help is the source.
WDNet Creation/Shutterstock/Featured Image
The “sa360” is a new integration for Google AdWords 360 and Search Ads 360. This allows you to use the same ad campaign with both platforms.
Related Tags
- google ads
- google analytics 360
- search ads 360 vs google ads
- sa360 data in google analytics
- search ads 360 campaign manager
