TikTok is a key part of the consumer’s path to purchase, according to research firm Ipsos. The social media platform plays an important role in getting users excited about brands they might not have yet heard of and encouraging them to share their new purchases with friendsi
Tiktok is a key part of consumers’ path to purchase. It’s important for marketers to understand how consumers are interacting with the platform and what motivates them. Read more in detail here: tiktok consumer behavior.
TikTok is a vital component of customers’ journey to purchase, according to a worldwide research study, where they are increasingly finding and purchasing new items.
The goal of the research is to determine TikTok’s function and perceptions in the retail customer experience.
According to the study’s findings, TikTok’s influence extends beyond the platform and into the real world.
TikTok is altering the usual buying channel and boosting large-scale purchases.
The route to buy on TikTok is defined as a “infinite loop,” rather than a sales funnel. That is to say, there isn’t a clear beginning or end point.
Consumers, on the other hand, enter, depart, and re-join the sales journey at various points depending on their requirements and desires.
February 2022, screenshot from TikTok.com/business.
The findings of this research are crucial for marketers to be aware of, since TikTok’s impact on consumer purchase choices is only expected to grow from here.
Here are some of the study’s most important findings to keep in mind.
Key Takeaways From The TikTok Sales Journey Study
The following sections provide an overview of important findings from Material’s TikTok Marketing Science Global Retail Path To Purchase Study.
User Statistics on TikTok
These figures show how people feel about TikTok, as well as their demands and needs:
- 44% of everyday TikTok viewers expect sponsored content to be interesting and enjoyable.
- TikTok is a source for finding new things, according to 49% of users.
- TikTok is a source for learning new things, according to 35% of users.
- TikTok is said to be a source of inspiration by 29% of users.
Consumer Behavior of TikTok Users
These figures show how TikTok users spend their money:
- When TikTok is included in the purchasing process, users pay 14% more.
- On TikTok, 37% of users found something they liked and bought it right away.
- 35 percent of TikTok users make a purchase based on what they see on the app.
- 29 percent of TikTok users said they couldn’t purchase a product they saw on the app because it was sold out.
- When it comes to purchasing a product, 39 percent of TikTok users think “raising spirits” is a major consideration.
- 44 percent of TikTok consumers learn about items via brand videos.
- TikTok users find items via adverts in their stream 44% of the time.
- While doing product research, 38% of TikTok viewers engaged with a video produced by a business.
- While actively undertaking product research, 24% of TikTok users engaged with adverts in their stream.
Post-Purchase Behavior of TikTok Users
The statistics below show what TikTok users do after purchasing a product they saw on the platform:
- On TikTok, one out of every five users creates a how-to or instructional video.
- One out of every four users has posted and tagged a brand.
- One out of every four users shared a photo of a product they had purchased.
- One out of every four users left a remark on a brand’s post.
- One out of every five users sends a DM to a brand.
- A brand was followed by one out of every four users.
Users of TikTok vs. Other Social Media Users
TikTok users, as compared to users on other social media sites, are:
- When compared to users of other platforms, users of this platform are 1.5x more likely to immediately go out and buy anything they found on the platform.
- 1.5 times more likely to persuade a friend or family member to purchase a product they saw on the app.
- After purchasing a product, you’re 2.4 times more likely to publish a post and tag a company.
- After completing a purchase, you’re twice as likely to remark or DM a brand.
- 1.3x more likely to be elated or joyful after purchasing a goods.
- Users on other platforms are 1.4x more likely to study items and companies they come across.
See the complete report for additional information on TikTok’s influence in customers’ buying decisions.
TikTok is the source of this information.
Ascannio/Shutterstock/Featured Image
TikTok is a key part of consumers’ path to purchase. It’s a platform that allows users to create short-form videos, which can be shared with friends and family. The app has become one of the most popular apps in the world. Reference: tiktok purchasing power.
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